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Resources and Links

Here are the links and sources mentioned in the presentation, in chronological order:

• SEOmoz on the history of Google algorithm changes.
• “What Google Wants” blog post.
• Matt Cutts talking about the impact of page speed on rankings.
• Source for the stats on the impact of page speed on user engagement and conversion rates.
• How Google sees your social connections on the web.
• Bounce rates infographic (take with a grain of salt, since the Google Analytics bounce rate data is terribly inaccurate).
• Google Analytics alternatives.
• Social Essentials – free WordPress plugin for social stats.
• The New Traffic Paradigm blog post.

Image Credit for the Slides

• http://www.flickr.com/photos/marcelgermain/2217802600/
• http://www.flickr.com/photos/nrbelex/452412873/