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Here's the second SwissMadeMarketing Bootcamp video for you. In this one, you get to look over our shoulders as Sam and myself perform a live keyword search using SECockpit. You’ll see how we select seed keywords, how we expand the search to find better long-tails and why we choose some keywords over others.

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You can watch the video in higher resolution by clicking on the full-screen icon in the player controls.

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Shane Melaugh


Shane Melaugh is the Chief Marketing Officer of SwissMadeMarketing who is responsible for most of the video- and marketing-related stuff you see on this site.